Category Archives: Personalization / One-to-one Marketing

The many uses of variable printing

Variable printing (also known as one-to-one marketing, variable-data printing, or variable-information printing) is a type of digital printing in which elements such as text or images can be changed from piece to piece without stopping or slowing down the printing … Continue reading

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Posted in Marketing, Personalization / One-to-one Marketing, Printing | Leave a comment

QR Codes: Unifying Print and Digital

Technology is an ever-growing phenomenon, changing the way we do everything from communication to shopping to entertainment. With the evolution of technology, many believe that print is becoming too boring and static. QR (quick response) codes are creating a gateway … Continue reading

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Posted in Mailing, Marketing, Personalization / One-to-one Marketing, Printing | Tagged , , , | Leave a comment