Category Archives: Marketing

The many uses of variable printing

Variable printing (also known as one-to-one marketing, variable-data printing, or variable-information printing) is a type of digital printing in which elements such as text or images can be changed from piece to piece without stopping or slowing down the printing … Continue reading

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Posted in Marketing, Personalization / One-to-one Marketing, Printing

Paying more attention to your current customers can have a huge impact on your bottom line

Many marketers are continuing to follow the old 80/20 rule of spending 80% of their budget on the acquisition of new customers and only 20% on the retention of current customers despite new consumer buying trends. If you’re still in … Continue reading

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Posted in Marketing