Category Archives: Mailing

A year of discounts on direct mail

The United States Postal Service is offering promotions throughout 2014 on direct mail pieces that meet specific requirements. Each promotion encourages mailers to enhance their direct mail pieces in ways that increase response rates and return on investment. Branded Color … Continue reading

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Posted in Mailing

Email vs. Direct Mail

Since the introduction of email marketing, businesses have been questioning the differences in effectiveness between direct mail and email marketing. Which has a better return on investment? Which is more effective? Ultimately, which to choose? The most effective way to … Continue reading

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Posted in Mailing, Marketing | Tagged , , , | 7 Comments