Creativity, spreading its wings

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Avicula Adventures tasked Jenny Tod Creative with creating a unique business card to quickly convey that Avicula is no run-of-the-mill travel agency.

Jenny Tod Creative knocked it out of the park by creating two separate beautiful cards and gluing them together into one very sturdy and memorable representation of the Avicula brand!

First, the front card was printed digitally on 100# Solar White Classic Crest smooth cover utilizing both black and clear-raised ink. The clear-raised ink over the graphic pulls the logo into the third dimension and catches light to make it luster.

The second card was made of 100# Epic Black Classic Crest smooth cover and had a graphic pressed into it with turquoise gloss foil. When the two cards are mended together, the emboss created with the foil is cleverly hidden and Avicula Adventures is left with a stunning leave-behind for clientele.

*Note: 5% black ink was laid under the clear-raised ink.

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About Mallory MacDermott

Marketing Manager at Printing Partners, Inc. Indianapolis, Indiana.
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