A year of discounts on direct mail

Envelope-MoneyThe United States Postal Service is offering promotions throughout 2014 on direct mail pieces that meet specific requirements. Each promotion encourages mailers to enhance their direct mail pieces in ways that increase response rates and return on investment.

Branded Color Mobile Technology Promotion
Discount: Up-front savings of 2% per eligible mailpiece
Promotion Period: February 1 – March 31, 2014

This promotion pushes mailers to go beyond basic QR codes while integrating direct mail with mobile technology. To qualify, mailpieces must include a QR code that either contains two or more colors (other than black, grey or white), or includes a trademark or graphic that includes one or multiple colors.

 Need help creating a branded QR code?
Our designers can use your current branding as a guideline to create a branded QR code that will stand out and entice consumer interaction.

Premium Advertising Promotion
Discount: Up-front savings of 15% per eligible mailpiece
Promotion Period: April 1 – June 30, 2014

High-volume mail marketers can take advantage of this promotion to leverage the benefits of First Class Mail (such as address correction and forwarding services) which increases the percentage of your audience that receives your message. To qualify, mailpieces must be composed entirely of marketing or advertising content and cannot contain content that would require it to be mailed as First Class Mail.

 Need help creating a piece?
Our marketing team will work with you to create a concept and our designers will turn that concept into an eye-catching and effective piece.

Earned Value Reply Mail Promotion
Credit Amount: $0.02 per eligible mailpiece to be applied to future mailings
Promotion Period: April 1 – June 30, 2014

This promotion gives mailers the opportunity to earn credit as they gather responses through Business Reply Mail (BRM) and Courtesy Reply Mail (CRM). It is offered to mailers who send qualifying BRM and CRM enclosures. Mailers earn $0.02 per response received from April 1 through June 30. The total credit earned will be applied to the mailer’s permit account at the end of the promotion period.

Never used Business Reply Mail or Courtesy Reply Mail?
These reply options are great ways to ensure your consumers quickly pay their bills, reply to a survey or even send in a donation. Our experts can explain how these work and create everything you need to get those responses.

Mail and Digital Personalization Promotion
Discount: Up-front savings of 2% per eligible mailpiece
Promotion Period: May 1 – June 30, 2014

This promotion encourages the use of variable data printing to customize messages and include personalized URLs (PURLs) to increase response, retention and value. Both the mailpiece and PURL/website must be personalized to qualify.

What is variable data printing?
Variable data printing is a type of digital printing in which elements such as text or images can be changed from piece to piece without stopping or slowing down the printing process. It gives you the opportunity to connect individually and effectively to each of your customers or prospects by allowing you to customize each individual piece. Read our previous post, The Many Uses of Variable Printing, to learn more about different ways it can be used to increase the impact of your pieces.

 Mail Drives Mobile Commerce Promotion
Discount: Up-front savings of 2% per eligible mailpiece
Promotion Period: September 15 – December 31, 2014

With this promotion, mailers are encouraged to create a direct link between direct mail and mobile purchasing by including a mobile barcode or print/mobile technology that leads the recipient to a mobile-optimized shopping website.

Want to promote your online storefront?
Our designers can create an appealing and effective piece to promote your online storefront that will increase mobile sales.

USPSPromoCal

For complete details and requirements for these promotions, visit http://1.usa.gov/1bgpoVc

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About Mallory MacDermott

Marketing Manager at Printing Partners, Inc. Indianapolis, Indiana.
This entry was posted in Mailing. Bookmark the permalink.

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