According to data from the MarketingSherpa 2011 B2B Marketing Benchmark Report, the majority of B2B organizations (79%) find direct mail to be either very effective or somewhat effective for their organization.
Surveying 935 marketers representing various sectors, MarketingSherpa found that organizations of all sizes deem direct mail to be a very effective tactic:
- 25% of organizations with fewer than 100 employees viewed the use of direct mail as very effective
- 19% of mid-sized organizations agree with this statement
- 21% of large organizations also considered direct mail to be a very effective tactic.
Jen Doyle, Senior Research Analyst at MarketingSherpa writes, “This is likely a result of the various personalization and segmentation capabilities organizations executing this tactic now have, such as personalization for name, location and other data points and segmenting lists based on a number of criteria.”
Printing Partners has many options for your B2B personalization and segmentation mailings. We can begin by helping you with your list work to purchase or prepare the data for your mailing. CASS certification, NCOA and de-duping are just a few of the things we can do to help focus your list so you get the best results possible.
With our print capabilities we can help you find the personalization solution that best fits your budget. From full version personalization off our Nexpress to black and white imprinting on 4-color shells we can find the best vehicle for your marketing dollar. And if you just need a basic set-up, we can help with that as well. Our ink-jet machines can do basic personalization and addressing on bulk printed 4-color pieces.
Give one of our salespeople a call and talk to them about your marketing needs, we are happy to help you find a solution.
Source: MarketingSherpa, Direct mail rated as an effective tactic by many B2B organizations, March 1, 2011.