What if we told you that there is a way to enhance mailing efficiency and you didn’t have to lift a finger to make it happen? That’s what we’re telling you.
Beginning in May 2011 the United States Postal Service will require the use of intelligent mail bar codes that can better sort and track mail. Formerly known as the 4-State Customer bar code, this new and improved bar code broadens the Post Office’s ability to track individual mail pieces. There is no additional cost to use the intelligent bar code unless you use the tracking option, which is similar to tracking available from shippers such as UPS and FedEx. The tracking feature will be most attractive to direct mail marketers who need to track when their message is reaching recipients over a large geographic market.
The intelligent mail bar code consolidates the data in the existing POSTNET and the PLANET Code bar codes (along with other data) into a single bar code. We think you—or your customers—will like it too because the bar code appears as a height-modulated single barcode that uses four distinct vertical bar types. This type of barcode minimizes the clutter and space used for the address on your mail piece while it greatly enhances the amount of information encoded within that single barcode.
The intelligent mail barcode was initially introduced in September 2006 and Printing Partners is using it on all mail that we process. While it is currently optional, it will be required for businesses to qualify for automation rates beginning in May 2011.
The intelligent bar code will also be used on both courtesy response pieces and business reply mail. Beginning in January, Printing Partners will begin the transition to intelligent bar code for those pieces. There is more information about this process on our web site, if you would like to learn more.
See? You don’t have to lift a finger and you can watch your mail piece find its way to your customer with more ease and efficiency.