- Designing and creating a variable data piece does not require special software. You can design and create a variable printing job using any application that can produce a print-ready PDF, such as InDesign or Quark.
- Basically, you just need a design and a data file. The most IMPORTANT thing to know is any FIELD in your data base can be used as a trigger to turn off or on, or switch a variable text field, layout page or image.
- Database files can be created in whatever program you are most comfortable; we will need a comma delimited text file in the end. An important aspect to remember is to keep the column header names the same as the labels you use in your design file.
- You can have multiple designs, versions or layouts with variable printing. If you are sending out postcards, you could have a different layout for each sales person with their photo, signature with a personal greeting and offer.
- When using variable photos if the name of your database field is <<sales team>>, then place a label on your picture box in the design file using the same name. So your data file would have a header field name <<sales team>> with records for <<Joe>> and <<Sue>>, then your photos would be named “Joe.jpg” and “Sue.jpg”.
Just remember to have fun with it, if it’s your first time doing a variable job and you have any questions call us. We have an experienced sales staff, mailing and variable data team that would love to help you get started.